Building Sales Team Capability for a listed INR 6500 cr. FMCG Company based in Mumbai
A listed Rs. 6500 cr. FMCG company based in Mumbai has a large team of frontline salesmen. The company wanted the following from the sales team:
- Increased productivity and range selling
- Selling newer / challenger brands
- Using technology to sell better
- Positioning themselves as “experts” in the eyes of retail trade with regard to category / product expertise
There has been a 20% average improvement in the Brands / Lines sold per day measured immediately after the program as well as significant improvement in qualitative measures of performance.