Design and Deployment of a Go To Market (GTM) Plan for a Listed Multi Product, Multi Location INR 1000 cr. Industrial Products Company
A listed multi product, multi location Rs. 1000 cr. industrial products co with presence across industrial sectors wanted to exponentially grow their agri business. The sales team was more focused on primary sales to distributors without a clear Go To Market plan to reach out to customers. There was no clear visibility of the number of prospective customers and secondary sales. The Company desired a dramatic and sustainable increase in business with the help of a robust GTM Plan.
Creation of a Sales, Marketing & Distribution model to increase business on a sustainable basis and a 100% increase in top-line over the pilot period of 1 year.