FrontEdge offers training and development programs for client teams.

1. Category & Product Training

These programs include understanding of category and competition, target consumers, product features and benefits, how the products are better than competition, brand’s market share and brand’s performance over the years.

We also create effective product specific sales story which the salesmen can easily use while selling in the outlet. Often, we use product videos during the delivery of such programs.

2. Selling & Objection Handling

This program intends to equip the participants with basic selling skills and objection handling techniques. While in the market, objection handling is critical to close the sale. We use role plays and case studies to take the participants closer to the challenges they actually face in the market.

3. Distributor Management

This program is aimed at Sales Officers and Area Sales Managers. The program is designed to cover all aspects of distributor management ranging from distributor selection, managing distributor performance, managing conflicts and distributor profitability.

We use case studies, role plays and videos for these programs.

4. Sales Promotion Design & Management

The program aims at discussing the fundamentals of designing sales promotion activities and managing them so as to get the best returns for the money spent.

We use role plays and case studies to take the participants closer to the challenges they actually face in the market in designing and managing below the line activities.

5. 7 QC Tools & Relevance to Sales

Traditionally, Quality Control tools are used in a manufacturing context. We make them relevant for the sales context by providing appropriate examples with which the target audience and relate to and understand their suitability and relevance to their work areaThe Development Centres are also used by companies to identify the right candidate for promotion or higher responsibility.

6. Structured Problem Solving

The program is designed to equip participants with data analytic skills. This is a completely case study oriented program ideal for Area Sales Managers, Regional Sales Managers, Heads of Sales and Marketing Teams of organizations in varied sectors. The program has helped participants in overcoming their key challenges and hence demonstrate better performance.

how can we help you?

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