We are a Bangalore based company founded in 2012 with the goal of enhancing the last mile effectiveness of our clients. Specifically, our expertise is in the Sales & Distribution area across diverse sectors – FMCG, consumer durables, services and industrial products. Our work is diagnostic-remedial in nature. We partner with clients to build solutions that bring about measurable change. We are focused on the effectiveness of execution of our interventions and measurement of improvement.
Our expertise is in our knowledge of a variety of domains, understanding of client context, solution design and quality assurance. For large engagements, we put in place project teams drawn from within and outside the organization with a single point client interface.
We have successfully designed and executed large assignments spanning sales and distribution teams across India. These assignments relate to ‘Go to Market’ design/ planning & execution, productivity enhancement, channel design and management, sales team assessment, sales process management, accelerated induction programs and outcome linked training.
We have also designed and executed composite, long duration assignments such as co-creating Sales Academies for our clients. More recent services include competency assessments/ training needs development and executive coaching.
Sales Process Management
Outcome Linking Training
We evaluated lot of training partners including few big names for our Train-The-Trainer for front line sales force. However, everyone was offering the standard run-of-the-mill product without understanding our processes and challenges. However, boutique training firm Front Edge took a different approach. They went to various markets first, walked along with our salespersons and presented their understanding of the market situation. This was corroborated by our brief and then a customized training module NIRMAAN was designed. The personal yet professional touch from experienced Mr. Ramesh Hande gave shape and design to the video-based training module. This was put in practice by the highly efficient production team. The training and assessment conducted by Mr. Hande was extremely detailed and effective. FrontEdge was involved in the execution of NIRMAAN from start till end. Without any suggestions or criticism of our RTM approach, they built a tailor-made training module for us. Their approach was detailed and remarkable. In case, one is serious about development of sales team capabilities, I would always recommend the name of Ramesh and team.
Dear Ramesh, Working with you has been delightful. What we find truly valuable is the way you interact with our teams, the feedback processes where fact-based inputs are given, and it is done with sensitivity. We appreciate that you always take time and invest your efforts in completing any process be it facilitating the assessment, giving feedback, responding to us on multiple matters with utmost sincerity and passion. Your own leadership experiences greatly value adds to the learning process for our Managers at Bridgestone. We also place on record our appreciation for your team who bring rich experience. The realistic situations used as examples when dealing with our people makes it interesting and engaging to participate in the process. Thank you for the consistent focus and genuine involvement.
Dear Mr Ramesh Hande, Many thanks for having successfully run these programs. From a content and presentation perspective this was well delivered. I am particularly impressed with Nirmaan – One of the best AVs for the frontline salesperson to view and implement.
We wanted to expand our agriculture business in the area of protected cultivation, we appointed Mr Ramesh Hande of Front Edge to help in creating strategic road map for business expansion. We are pioneers in this business in India and we wanted all aspects of our business to be covered starting from demand generation, go to market strategy and piloting execution. The solution we got from Mr Hande was very unique and helped us create an excellent execution template for business growth. Mr Hande has diverse exposure across sectors and has deep understanding of Rural and Agri markets and we are very happy with his value addition to our business which has helped in creating road map for long term growth.