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We evaluated lot of training partners including few big names for our Train-The-Trainer for front line sales force. However, everyone was offering the standard run-of-the-mill product without understanding our processes and challenges. However, boutique training firm Front Edge took a different approach. They went to various markets first, walked along with our salespersons and presented their understanding of the market situation. This was corroborated by our brief and then a customized training module NIRMAAN was designed. The personal yet professional touch from experienced Mr. Ramesh Hande gave shape and design to the video-based training module. This was put in practice by the highly efficient production team. The training and assessment conducted by Mr. Hande was extremely detailed and effective. FrontEdge was involved in the execution of NIRMAAN from start till end. Without any suggestions or criticism of our RTM approach, they built a tailor-made training module for us. Their approach was detailed and remarkable. In case, one is serious about development of sales team capabilities, I would always recommend the name of Ramesh and team.