Delivering Industry Ready Field Force

A Rs. 10000 cr consumer products company with a 600 strong sales team wished to create a pool of skilled Field Officers to enable on-time availability for vacant positions.

A team of 25 fresh MBAs from second/ third tier institutes were hired as Field Officer Trainees and put thru’ an initial accelerated 60-day course incorporating classroom knowledge/ training and field exploration and testing. On job deployment was preceded by a shadowing stint and a “Acting Field Officer” stint. The 4-month program ended with certification and confirmation as a regular Field Officer.

20 of the 25 trainees made it over the 4-month project, were absorbed by the Company. Many of them have proven to be outstanding performers.

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